College Athletics

Make college sports fun and easy for fans to follow. Bring everything into one system to elevate your sports experience and champion the athletes at the heart of it all.

Sports technology made easy.

Explore SaltClick solutions for college athletics

Athlete portals

Simplify access to important information and systems with one easy login. Update content in minutes and tailor messages for each athlete.

Training facilities management

Manage your facilities and training spaces. Monitor use, check availability instantly, and make booking a breeze with mobile-friendly reservations.

Fan engagement

Strengthen bonds with fans. Share content that resonates with their interests. Enhance fan involvement with personalized engagement.

Member communities

Foster a nurturing space for your athlete members. Keep them engaged and informed through tailored interactions.

Safety & compliance management

Safeguard sensitive data. Protect the privacy of your athletes, staff, and fans. Create a secure and ethical atmosphere for reporting issues.


Enhance efficiency. Seamlessly integrate data from multiple sources, simplify processes, and reduce operational costs with Salesforce.

See college athletics solutions

We’d love to learn about your goals and show you how we’ve tackled challenges for sports organizations.

SaltClick Sports experts

Meet our MVP

Drive better digital experiences for fans, athletes, and staff with our expert team by your side.

Brad Seim
VP of Sports
“We’ve never considered using any other system for this other than Salesforce. The biggest benefit to Salesforce that nobody mentions is that it integrates with everything.”

Mark Schneider

CTO, U.S. Ski & Snowboard

By the numbers

We walk the talk

We're not big on bragging. Because our numbers are busy doing all the heavy lifting.


Customer satisfication


Successful projects




AppExchange Rating


Got questions? We've got answers.

What is the best ticketing platform?

It depends on the event type, audience, budget, and features you need. Salesforce integrates with Ticketmaster, a go-to for sports events. It offers a wide range of features but may come with higher feeds. However, because Salesforce is API-driven and has an extensive partner network, we can work with you to choose the best fit for your sports organization's needs.

What software do sports teams use?

Sports teams use various software tools to manage fan engagement, operations, and athlete performance. They use ticketing and venue management software, merchandising and Ecommerce, social media management, and finance apps. Salesforce's Experience Cloud portals are becoming for simplifying logins, capturing and surfacing CRM data, and personalized experiences. We've built athlete portals for the U.S. Olympics & Paralympics Committee, U.S. Ski & Snowboard, and the National Ability Center.

What Sports teams and organizations use Salesforce?

FOX Sports and Mindbody use Salesforce to get a 360-degree view of their customers. Formula 1 uses the platform to boost fan satisfaction and experience, but many other sports organizations use Salesforce to drive relationships and revenue. Book time with us to see the demos we've built for our sports customers.

Why use Salesforce Experience Cloud for college athletics?

Salesforce Experience Cloud is a versatile tool for college sports, offering a unified online space for fans, alumni, and athletes to interact and access resources. It simplifies personalized communication, athlete tracking, and managing schedules and ticket sales. The platform provides valuable fan insights, ensures compliance with regulations, is mobile-friendly, integrates with other systems, and scales with the program's growth.

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Learn how we can drive efficiency and innovation at your sports organization.