Experience Cloud
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Experience Cloud’s mobile app notifications

Salesforce Experience Cloud, once called Community Cloud, is a digital experience platform from Salesforce. It allows organizations to create connected digital experiences for their customers, partners, and employees. These experiences range from forums, websites, and portals to mobile applications integrated with Salesforce's core CRM (Customer Relationship Management) system. The integration creates seamless data flow and processes across different customer touchpoints.

Transforming Experience Cloud sites into mobile apps

Experience Cloud sites and portals can be turned into mobile apps for iOS and Android through Salesforce's Mobile Publisher. Mobile Publisher is a feature within Salesforce that enables businesses to easily convert their online communities (built on Experience Cloud) into mobile apps. These apps are then published on Apple's App Store and Google's Play Store. 

This transformation is significant because it extends the accessibility and engagement of the platform to mobile users, who are a large and growing segment of digital consumers.

The benefits of a mobile app for Experience Cloud sites and portals

  1. Increased accessibility and convenience: Mobile apps provide users the convenience of accessing information and services on the go. This can increase user engagement and satisfaction.
  2. Better user experience: Mobile apps provide a more personalized and user-friendly experience, with features like push notifications and mobile-specific navigation.
  3. Push notifications: App notifications are a key feature. They allow businesses to send timely and personalized messages directly to a user's mobile device. These notifications can be used for alerts, updates, marketing messages, and more.
  4. Improved engagement and open rates: Mobile app notifications generally have higher open rates compared to other forms of digital communication like email. They can be a powerful tool for re-engaging users and keeping them informed.
  5. Data collection and analysis: Mobile apps, integrated with Salesforce's analytics, can provide valuable insights into user behavior, preferences, and engagement patterns.
  6. Brand presence: A dedicated mobile app can enhance brand visibility and provide a direct communication channel with users.

App notifications work by sending messages directly to a user's mobile device. These notifications can be targeted based on user behavior, preferences, and other data stored in Salesforce. The benefits of sending app notifications include:

  • Immediate delivery and attention: Notifications appear directly on a user's device, often prompting immediate action.
  • Personalization: Notifications can be customized for individual users, making them more relevant and engaging.
  • Driving engagement: Notifications can encourage users to open the app and engage with content, offers, or services.

Regarding statistics on open rates and engagement, mobile app notifications generally outperform other channels like email. However, the exact figures can vary widely based on industry, target audience, and the nature of the notification. Businesses often see significant improvements in engagement metrics when they effectively use app notifications as part of their communication strategy. Overall, Salesforce Experience Cloud, coupled with Mobile Publisher, provides a powerful platform for businesses to extend their digital presence into the mobile realm, enhancing user engagement and offering a more integrated and personalized experience to their customers.

Book an Experience Cloud demo

To learn more about Experience Cloud and to see the mobile apps we’ve built for our customers, book a demo with us. 

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